459-10  Advertising, contents of.  All advertising by a licensee which contains a price for specified ophthalmic goods or services shall contain the following information when appropriate:

     (1)  Whether an advertised price includes single vision or multifocal lenses;

     (2)  Whether an advertised price for contact lenses refers to soft or hard lenses;

     (3)  Whether an advertised price for ophthalmic goods includes an eye examination;

     (4)  Whether an advertised price for ophthalmic goods includes all dispensing fees; and

     (5)  Whether an advertised price for eyeglasses includes both frames and lenses.