“Marketing plan” means advice or training, provided to the purchaser by the seller or a person recommended by the seller, pertaining specifically to the sale of any enterprise, product, equipment, supplies or services and the advice or training includes, without limitation, preparing or providing:
        (1) promotional literature, brochures, pamphlets, or
    
advertising materials;
        (2) training, regarding the promotion, operation or
    
management of the business opportunity; or
        (3) operational, managerial, or financial guidelines
    
or assistance or continuing technical support.