As used in this article:

1. “Automobile broker business” means any person who, for a fee, commission or other valuable consideration paid by a consumer offers to provide, provides, or represents that he will provide a service of purchasing, arranging, assisting or effecting the purchase of an automobile as agent, broker, or intermediary for a consumer. “Automobile broker business” does not include any person registered as a dealer pursuant to article sixteen of the vehicle and traffic law, or any person who sells, offers for sale or acts as agent, broker or intermediary in effecting the purchase of three or less automobiles in any calendar year.

2. “Consumer” means a natural person who is solicited to purchase or who purchases the services of an automobile broker business.

3. “Person” includes an individual, corporation, partnership, joint venture, or any other business entity.