It shall be the duty of every official charged with the duty of issuing licenses in this state to issue licenses at the cost herein specified to each veteran coming within the provisions of this division; and such licenses, when issued, shall be marked across the face thereof “War Veteran’s License – Not Transferable.” Any veteran who transfers, assigns or attempts to transfer a war veteran’s license issued under the provisions of this division shall forfeit his rights to all exemptions allowed hereunder.