A.(1) An intercollegiate athlete at a postsecondary education institution may earn compensation for the use of the athlete’s name, image, or likeness. Compensation shall be commensurate with the market value of the authorized use of the athlete’s name, image, or likeness.

            (2) To preserve the integrity, quality, character, and amateur nature of intercollegiate athletics and to maintain a clear separation between amateur intercollegiate athletics and professional sports, a postsecondary education institution or an officer, director, employee, or agent of such institution shall not provide a current or prospective athlete with compensation for the use of the student athlete’s name, image, or likeness.

            B. A postsecondary education institution shall not adopt or maintain a contract, rule, regulation, standard, or other requirement that prevents or unduly restricts an intercollegiate athlete from earning compensation for the use of the athlete’s name, image, or likeness. Earning compensation shall not affect the intercollegiate athlete’s grant-in-aid or athletic eligibility.

            C.(1) A postsecondary education institution may prohibit an intercollegiate athlete from using the athlete’s name, image, or likeness for compensation if the proposed use of the athlete’s name, image, or likeness conflicts with either of the following:

            (a) Existing institutional sponsorship agreements or contracts.

            (b) Institutional values as defined by the postsecondary education institution.

            (2) An intercollegiate athlete shall not earn compensation for the use of the athlete’s name, image, or likeness for the endorsement of tobacco, alcohol, illegal substances or activities, banned athletic substances, or any form of gambling or gaming, including sports wagering.

            (3) An intercollegiate athlete shall not use a postsecondary education institution’s facilities, uniforms, registered trademarks, products protected by copyright, or official logos, marks, colors, or other indicia in connection with the use of the athlete’s name, image, or likeness without the express permission of the postsecondary education institution. In granting this permission, a postsecondary education institution may require the third-party entity engaging the athlete for a name, image, or likeness activity to follow the protocols established by the postsecondary education institution, including licensing protocols.

            D.(1) A postsecondary education institution shall not prevent or unduly restrict an intercollegiate athlete from obtaining professional representation by an athlete agent or an attorney engaged for the purpose of securing compensation for the use of the athlete’s name, image, or likeness.

            (2) Professional representation obtained by an intercollegiate athlete shall be from persons registered with or licensed for such activity by the state as follows:

            (a)(i) Representation provided by an athlete agent shall be by persons registered with the state in accordance with, and in compliance with, the provisions of Chapter 7 of Title 4 of the Louisiana Revised Statutes of 1950. However, the notification provisions of La. Rev. Stat. 4:424(D)(3) shall not apply to an athlete agent who contacts an intercollegiate athlete for the sole purpose of representing the athlete in matters pertaining to the use of the athlete’s name, image, or likeness.

            (ii) An athlete agent representing an intercollegiate athlete shall comply with the federal Sports Agent Responsibility and Trust Act, 15 U.S.C. § 7801 through 7807, in his relationship with the intercollegiate athlete.

            (b) An attorney representing an intercollegiate athlete shall be duly licensed to practice law.

            E. A grant-in-aid, including cost of attendance, awarded to an intercollegiate athlete by a postsecondary education institution is not compensation for the purposes of this Chapter and shall not be revoked or reduced as a result of an intercollegiate athlete earning compensation or obtaining professional or legal representation pursuant to this Chapter.

            F. A contract for compensation for the use of the name, image, or likeness of an intercollegiate athlete under eighteen years of age shall be executed on the athlete’s behalf by the athlete’s parent or legal guardian.

            G. An intercollegiate athlete’s contract for compensation for the use of the athlete’s name, image, or likeness shall not violate the provisions of this Chapter.

            H.(1) An intercollegiate athlete shall not enter into a contract for compensation for the use of the athlete’s name, image, or likeness if a term of the contract conflicts with a term of the intercollegiate athlete’s athletic program‘s team contract.

            (2) A postsecondary education institution asserting a conflict under this Subsection shall disclose each relevant contract term that conflicts with the team contract to the intercollegiate athlete or the athlete’s representative.

            I. An intercollegiate athlete who enters into a contract for compensation for the use of the athlete’s name, image, or likeness shall disclose the contract to the postsecondary education institution in which the athlete is enrolled, in the manner designated by the institution.

            J. The duration of a contract for representation of an intercollegiate athlete or compensation for the use of an intercollegiate athlete’s name, image, or likeness shall not extend beyond his participation in an athletic program at a postsecondary education institution.

            K.(1) A postsecondary education institution shall conduct a financial literacy and life skills workshop for a minimum of five hours at the beginning of an intercollegiate athlete’s first and third academic years.

            (2)(a) The workshop shall, at a minimum, include information concerning financial aid, debt management, and a recommended budget for full and partial grant-in-aid intercollegiate athletes based on the cost of attendance for the current academic year. The workshop shall also include information on time management skills necessary for success as an intercollegiate athlete and available academic resources.

            (b) The workshop shall not include any marketing, advertising, referral, or solicitation by providers of financial products or services.

            L. No postsecondary institution’s employees, including athletics coaching staff, shall be liable for any damages to an intercollegiate athlete’s ability to earn compensation for the use of the athlete’s name, image, or likeness resulting from decisions and actions routinely taken in the course of intercollegiate athletics. However, nothing in this Subsection shall protect the postsecondary institution or its employees from acts of gross negligence or wanton, willful, malicious, or intentional misconduct.

            M. Any document disclosed by the intercollegiate athlete to the postsecondary education institution that references the terms and conditions of the athlete’s contract for compensation shall be confidential and not subject to inspection, examination, copying, or reproduction pursuant to the Public Records Law.

            N.(1) Each postsecondary education management board shall adopt policies to implement the provisions of this Chapter.

            (2) No postsecondary education institution shall implement the provisions of this Chapter until such time as the appropriate management board adopts the required policies. Each management board has discretion as to when it adopts policies to implement the provisions of this Chapter.

            Acts 2021, No. 479, §1, eff. July 1, 2021; Acts 2022, No. 307, §1, eff. June 10, 2022.