Section 15J. The governor shall annually set apart March twenty-seventh, the anniversary of the founding of Italian American War Veterans of the United States, Inc., in recognition of the distinguished patriotic services rendered by this organization, and shall issue his proclamation recommending that the day be observed by the people in the display of the flag and by appropriate exercises in the public schools and elsewhere, commemorative of the services and sacrifices of the men of Italian ancestry who fought in defense of the United States.