New Hampshire Revised Statutes 175:4 – Advertising
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I. All advertising of liquor and beverages is lawful, unless specifically prohibited by statute or administrative rule.
II. The commission is authorized to advertise and regulate the advertisement of liquor and beverages through the medium of newspapers, magazines, periodicals, television and radio broadcasting, sports films, travelogs, electronic or computer media, or other commercially acceptable promotional means and methods which may become available. All advertising of liquor and beverages within the state through the medium of billboards is hereby prohibited.
III. Any funds appropriated to the commission for the purposes of paragraph II shall be expended to optimize the profitability of the commission.
(a) Eighty percent for liquor advertising with out-of-state media; and
(b) Twenty percent for liquor advertising with media in the state.
IV. The following statement shall be posted on the premises of all on-premises and off-premises licensees and at state liquor stores: “According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects.” Such statement shall be located in a conspicuous and prominent place within the establishment and shall appear on a contrasting background.
II. The commission is authorized to advertise and regulate the advertisement of liquor and beverages through the medium of newspapers, magazines, periodicals, television and radio broadcasting, sports films, travelogs, electronic or computer media, or other commercially acceptable promotional means and methods which may become available. All advertising of liquor and beverages within the state through the medium of billboards is hereby prohibited.
Terms Used In New Hampshire Revised Statutes 175:4
- Commission: means the state liquor commission. See New Hampshire Revised Statutes 175:1
- following: when used by way of reference to any section of these laws, shall mean the section next preceding or following that in which such reference is made, unless some other is expressly designated. See New Hampshire Revised Statutes 21:13
- Liquor: means all distilled and rectified spirits, alcohol, wines, fermented and malt liquors and cider, of over 6 percent alcoholic content by volume at 60 degrees Fahrenheit. See New Hampshire Revised Statutes 175:1
- Premises: means and includes all parts of the contiguous real estate occupied by a licensee over which the licensee has direct or indirect control or interest and which the licensee uses in the operation of the licensed business, and which have been approved by the commission as proper places in which to exercise the licensee's privilege. See New Hampshire Revised Statutes 175:1
- state: when applied to different parts of the United States, may extend to and include the District of Columbia and the several territories, so called; and the words "United States" shall include said district and territories. See New Hampshire Revised Statutes 21:4
- Statute: A law passed by a legislature.
III. Any funds appropriated to the commission for the purposes of paragraph II shall be expended to optimize the profitability of the commission.
(a) Eighty percent for liquor advertising with out-of-state media; and
(b) Twenty percent for liquor advertising with media in the state.
IV. The following statement shall be posted on the premises of all on-premises and off-premises licensees and at state liquor stores: “According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects.” Such statement shall be located in a conspicuous and prominent place within the establishment and shall appear on a contrasting background.