New Hampshire Revised Statutes 179:25 – Sign Restrictions
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I. No brand advertising of liquor or beverages sold in this state shall be allowed through the use of internally illuminated signs outside the licensed premises. Brand advertising of liquor or beverages sold in this state shall be allowed through the use of internally illuminated signs inside the licensed premises. Notwithstanding the above, liquor manufacturers, wine manufacturers, beverage manufacturers and wholesale distributors may advertise on the site of their licensed premises through the use of internally illuminated signs.
II. For the purposes of this section, internally illuminated signs shall include back lighted, or similar signs, but shall not include neon signs.
III. All exterior signs shall be in conformance with city or town requirements.
IV. For purposes of this section only, “brand advertising” means advertising that includes a name, trademark, symbol, logo, slogan, or other distinguishing mark or device that identifies any product or manufacturer.
II. For the purposes of this section, internally illuminated signs shall include back lighted, or similar signs, but shall not include neon signs.
Terms Used In New Hampshire Revised Statutes 179:25
- Liquor: means all distilled and rectified spirits, alcohol, wines, fermented and malt liquors and cider, of over 6 percent alcoholic content by volume at 60 degrees Fahrenheit. See New Hampshire Revised Statutes 175:1
- Premises: means and includes all parts of the contiguous real estate occupied by a licensee over which the licensee has direct or indirect control or interest and which the licensee uses in the operation of the licensed business, and which have been approved by the commission as proper places in which to exercise the licensee's privilege. See New Hampshire Revised Statutes 175:1
- state: when applied to different parts of the United States, may extend to and include the District of Columbia and the several territories, so called; and the words "United States" shall include said district and territories. See New Hampshire Revised Statutes 21:4
III. All exterior signs shall be in conformance with city or town requirements.
IV. For purposes of this section only, “brand advertising” means advertising that includes a name, trademark, symbol, logo, slogan, or other distinguishing mark or device that identifies any product or manufacturer.