New Mexico Statutes 26-2C-20. Advertising and marketing restrictions
The division shall promulgate rules consistent with industry standards that: A. prohibit the advertisement and marketing of cannabis products:
(1) on radio, television or other broadcast media, internet pop-ups and mass transit vehicles; provided that the division shall not prohibit advertising and marketing to:
(a) subscribers of subscription-based radio, television or other broadcast media who are twenty-one years of age or older; or
(b) persons twenty-one years of age or older who have solicited the advertising or marketing;
(2) that are false, deceptive or misleading, including making unproven health benefit claims;
(3) that are on billboards, posters, handbills or other visual media that are located or can be viewed within three hundred feet of a school, daycare center or church;
(4) that depict consumption by children or other persons who appear to be younger than twenty-one years of age;
(5) that use predatory marketing and advertising practices targeting minors; or
(6) that are designed using cartoon characters or to mimic any other product brand; and
B. require:
(1) all advertisements and marketing to accurately and legibly identify all persons responsible for its content; and
(2) advertisements in print and digital communications to be placed only where the audience is reasonably expected to be twenty-one years of age or older as determined by reliable, current audience composition data.