The board may:

A. enforce the provisions of the Lactation Care Provider Act in accordance with the Uniform Licensing Act [N.M. Stat. Ann. Chapter 61, Article 1] and promulgate rules in accordance with the State Rules Act [N.M. Stat. Ann. Chapter 14, Article 4] to execute the provisions of the Lactation Care Provider Act;

B. license qualified applicants; C. discipline licensees;

D. enforce qualification for licensure;

E. establish standards for licensee competence for continuing in or returning to practice based on approved certification;

F. issue orders relating to the practice of lactation care and services in accordance with the Uniform Licensing Act;

G. regulate licensee advertising and prohibit false, misleading or deceptive practices;

H. establish a code of conduct for licensees;

I. prepare information for the public that describes the regulatory functions of the board and the procedures by which complaints are filed with and resolved by the board; and

J. appoint a lactation care provider advisory committee consisting of at least one member who is a board member and at least two members who are experts in lactation to assist in the performance of the board’s duties.