(1) As used in this section, ‘qualified marketing activity’ means marketing activity:

(a) That promotes the sale of wine or wine products;

(b) That does not promote specific brands of wine or wine products or exclusively promote the products of any particular winery; and

(c) That has been approved by the Oregon Wine Board.

(2) A credit against the privilege tax otherwise due under ORS § 473.030 (2) is allowed to a manufacturer or importing distributor of wine, the holder of a direct to retailer permit issued under ORS § 471.274 for wines sold and transported to a holder of a license issued under ORS § 471.175, 471.178, 471.186, 471.190 or 471.200 or the holder of a direct to shipper permit issued under ORS § 471.282 for wines sold and delivered directly to an Oregon resident, for the qualified marketing activity expenditures made by the manufacturer, importing distributor or permit holder in the calendar year prior to the year for which the credit is claimed.

(3) The credit allowed under this section shall be 28 percent of the sum of the following:

(a) One hundred percent of the cost of qualified marketing activity to the extent that the cost of the activity does not exceed the amount of taxes the manufacturer or importing distributor of wine or permit holder described in subsection (2) of this section owed under ORS § 473.030 (2) on the first 40,000 gallons, or 151,000 liters, of wine sold annually in Oregon; and

(b) Twenty-five percent of the tax owed under ORS § 473.030 (2) for qualified marketing activity on wine sales above 40,000 gallons, or 151,000 liters, of wine sold annually in Oregon.

(4) The credit allowed under this section may not exceed the tax liability of the manufacturer or importing distributor of wine or the permit holder described in subsection (2) of this section under ORS § 473.030 (2) for the calendar year following the year in which qualified marketing activity occurred.

(5) A manufacturer or importing distributor of wine or permit holder described in subsection (2) of this section that wishes to claim the credit allowed under this section shall submit with the manufacturer’s, importing distributor’s or permit holder’s tax return form a certificate issued by the board verifying that the marketing activity was a qualified marketing activity. The credit shall be claimed on the form and include the information required by the Oregon Liquor and Cannabis Commission by rule.

(6) The credit shall be claimed against the taxes reported on the return filed under ORS § 473.060 for each month in the calendar year following the year in which the qualified marketing activity occurred, until the credit is completely used or the year ends, whichever occurs first.

(7) The board shall by rule further define, consistent with the definition in subsection (1) of this section, the marketing activities that constitute qualified marketing activity. [2001 c.971 § 2; 2003 c.797 § 24; 2021 c.351 § 165; 2023 c.391 § 25]