No manufacturer or wholesaler may attempt to promote the sale of alcoholic beverages by tie-in sales arrangements or by any device such as gifts or other concessions of financial value to a customer. The manufacturer or wholesaler may promote sales only on the basis of price competition, salesmanship, reliability as a supplier, and other ordinary competitive business practices.

Source: SL 1951, ch 6; SDC Supp 1960, § 5.0217-1; SL 1971, ch 211, § 62; SL 2008, ch 37, § 176; SL 2018, ch 213, § 78.