(1) This act shall not apply to an owner, publisher, printer, agent, or employee of a newspaper or other publication, periodical, circular, including those circulars prepared for national distribution, or outdoor advertising or of a radio or television station, who publishes, causes to be published, or takes part in the publication of an advertisement in violation of this act unless done with actual knowledge of the violation of this act.
  (2) This act shall not apply to a mail order business.

Terms Used In Michigan Laws 445.813

  • Advertisement: means a representation that is intended to induce, or is likely to induce, directly or indirectly, the purchase of a consumer item, service, good, merchandise, commodity, or real property. See Michigan Laws 445.811
  • Mail order business: means a person that solicits an order for the sale of merchandise to be ordered by the buyer through the mails and is regulated by 16 C. See Michigan Laws 445.811
  • shall not apply: means that the pertinent provision is not operative as to certain persons or things or in conjunction with a particular date or dates. See Michigan Laws 8.4c
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