The Board shall have the power to prescribed by regulation the character and extent of all advertising on the interior of any licensed premises, and subject to the provisions of this Chapter in case of the exterior of any on-sale premises, all other advertising by radio, newspaper or other periodical, outdoor signs or other graphic or printed matter as will provide the purchaser or consumer of alcoholic beverages with accurate information as to the kind, quantity, quality and manufacturer or distributor of alcoholic beverages and as will prevent false, misleading, obscene or indecent statements or statements addressed to minors or intended to encourage consumption of alcoholic beverages or disparaging the product of a competitor or advertising that is not consistent with the dignity required in the operation of the premises.

SOURCE: GC § 25301.