) A bulk transfer is subject to this division even though it is by sale at auction, but only in the manner and with the results stated in this section.

(2) The person or persons other than the transferor who direct, control or are responsible for the auction are collectively called the Aauc- tioneer.@ The auctioneer shall be responsible for giving the notice of the
transfer (Section 6107). In the case of a sale by auction, in addition to the matters specified in Section 6107, the notice shall state that the sale is to

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DIV. 6 BULK TRANSFERS

be by auction, the name of the auctioneer, and the time and place of the auction.
(3) Failure of the auctioneer to give the notice of the transfer does not affect the validity of the sale to or the title of the purchasers, but such failure renders the auctioneer liable to the creditors of the transferor as a class for the sums owing to them from the transferor up to but not exceeding the reasonable value of the assets sold. If the auctioneer consists of several persons their liability is joint and several.