October 30 of each year shall be set apart and known as “Rudolfo Anaya I Love to Read Day” in recognition of the contributions made by Rudolfo Anaya to the culture and literature of New Mexico, of his commitment to the teaching of literature and of the critical need to improve the reading proficiency of New Mexicans, particularly children. “Rudolfo Anaya I Love to Read Day” is designated for the people of New Mexico to celebrate reading, strengthen literacy and undertake efforts and expressions in harmony with the general character of the day.