The services and reduced rates must be designed to:
(1) encourage the development and offering of:
(A) distance learning activities by educational institutions; and
(B) information sharing programs of libraries;
(2) meet the:
(A) distance learning needs identified by the educational community; and
(B) information sharing needs identified by libraries; and
(3) recover the long run incremental costs of providing the services, to the extent those costs can be identified, to avoid subsidizing an educational institution or a library.