Except as to communications described in paragraph (2) of subdivision (n) of § 11713.1 of the Vehicle Code, it is unlawful for any person to use the terms “invoice,” “dealer invoice,” “wholesale price,” or similar terms that refer to a dealer’s cost for a motor vehicle in an advertisement for the sale or lease of a vehicle, or advertise that the selling price of a vehicle is above, below, or at either of the following:

(a) The manufacturer’s or distributor’s invoice or selling price to a dealer.

Terms Used In California Business and Professions Code 17537.7

  • Lease: A contract transferring the use of property or occupancy of land, space, structures, or equipment in consideration of a payment (e.g., rent). Source: OCC
  • person: includes any individual, partnership, firm, association, or corporation. See California Business and Professions Code 17506
  • Subdivision: means a subdivision of the section in which that term occurs, unless some other section is expressly mentioned. See California Business and Professions Code 15

(b) A dealer’s cost.

(Added by Stats. 1995, Ch. 585, Sec. 1. Effective January 1, 1996.)

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