Whenever artificial Christmas trees are advertised for sale in a newspaper, magazine or other publication or in the form of a book, notice, circular, pamphlet, letter, handbill, poster, bill, sign, placard, card, label or tag, still or motion picture, loudspeaker, radio or television presentation, such trees shall be clearly identified as artificial. Any person, firm, corporation or association, or any agent or employee thereof, who violates any provision of this section shall be deemed to have engaged in deceptive or misleading advertising and shall be subject to action by the Commissioner of Consumer Protection in accordance with the provisions of this chapter.