Sec. 6. As used in this chapter, “personality” means a living or deceased natural person whose:

(1) name;

Terms Used In Indiana Code 32-36-1-6

  • commercial purpose: means the use of an aspect of a personality's right of publicity as follows:

    Indiana Code 32-36-1-2

  • name: means the actual or assumed name of a living or deceased natural person that is intended to identify the person. See Indiana Code 32-36-1-3
  • person: means a natural person, a partnership, a firm, a corporation, or an unincorporated association. See Indiana Code 32-36-1-5
(2) voice;

(3) signature;

(4) photograph;

(5) image;

(6) likeness;

(7) distinctive appearance;

(8) gesture; or

(9) mannerisms;

has commercial value, whether or not the person uses or authorizes the use of the person’s rights of publicity for a commercial purpose during the person’s lifetime.

[Pre-2002 Recodification Citation: 32-13-1-6.]

As added by P.L.2-2002, SEC.21.