1. The initiative shall include but is not limited to all of the following:

 a. Youth programs, designed to achieve the initiative’s desired results, that are directed by youth participants for youth.
 b. A media, marketing, and communications program to achieve the initiative’s desired results. Advertising shall not include the name, voice, or likeness of any elected or appointed public official or of any candidate for elective office.
 c. Independent evaluation of each component of the statewide initiative.
 d. Ongoing statewide assessment of data, review of indicators used in assessing the effectiveness of the initiative, and evaluation of the initiative, its programs, and its marketing strategy. The initial baseline used to measure the effectiveness of the initiative shall be developed using existing, available indicators. Following development of the initial baseline, indicators of the effectiveness of the initiative shall be reviewed on at least an annual basis to ensure that the indicators used most accurately provide for measurement of such effectiveness. Primary emphasis in data assessment shall be on data relating to tobacco usage and may include data demonstrating the prevalence of tobacco use among youth and pregnant women, and the prevalence of the use of alcohol and other substances among youth. Sources of data considered shall include but are not limited to the centers for disease control and prevention of the United States department of health and human services and the Iowa youth tobacco survey, and may include the Iowa youth risk survey conducted by the department or the youth risk behavior survey.
 e. A tobacco use prevention and control education program.

Terms Used In Iowa Code 142A.7

  • Baseline: Projection of the receipts, outlays, and other budget amounts that would ensue in the future without any change in existing policy. Baseline projections are used to gauge the extent to which proposed legislation, if enacted into law, would alter current spending and revenue levels.
  • Contract: A legal written agreement that becomes binding when signed.
  • Department: means the Iowa department of public health. See Iowa Code 142A.2
  • following: when used by way of reference to a chapter or other part of a statute mean the next preceding or next following chapter or other part. See Iowa Code 4.1
  • Initiative: means the comprehensive tobacco use prevention and control initiative established in this chapter. See Iowa Code 142A.2
  • Tobacco: means both cigarettes and tobacco products as defined in section 453A. See Iowa Code 142A.2
  • United States: includes all the states. See Iowa Code 4.1
  • Youth: means a person who is five through twenty-four years of age. See Iowa Code 142A.2
 2. Administrative costs associated with each program of the initiative and program provider shall be established at a reasonable level consistent with effective management practices.
 3. Requests for information or for proposals shall emphasize that performance measures are required for any contract or allocation of funding under the initiative.