(1) A broker or provider licensed pursuant to KRS § 304.15-700 to KRS § 304.15-720 may conduct or participate in advertisements within this state. Such advertisements shall comply with all advertising and marketing laws of this chapter or rules and administrative regulations promulgated by the commissioner that are applicable to life insurers or to brokers, and providers licensed pursuant to this chapter.
(2) Advertisements shall be accurate, truthful, and not misleading in fact or by implication.

Terms Used In Kentucky Statutes 304.15-712

  • State: when applied to a part of the United States, includes territories, outlying possessions, and the District of Columbia. See Kentucky Statutes 446.010

(3) No person or trust shall:
(a) Directly or indirectly market, advertise, solicit, or otherwise promote the purchase of a life insurance policy for the sole purpose of, or with a primary emphasis on, settling the policy; or
(b) Except as provided in KRS § 304.12-092, use the words “free,” “no cost,” or words of similar import in the marketing, advertising, soliciting, or otherwise promoting the purchase of a life insurance policy.
Effective: July 14, 2022
History: Amended 2022 Ky. Acts ch. 64, sec. 4, effective July 14, 2022. — Amended
2010 Ky. Acts ch. 24, sec. 1195, effective July 15, 2010. — Created 2008 Ky. Acts ch. 32, sec. 3, effective July 15, 2008.

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