A.(1) The name of the discount medical plan and the address shall be prominently displayed on all of its advertisements, marketing materials and brochures.

            (2) All advertisements, marketing materials, brochures, discount medical plan cards and any other communications of a discount medical plan organization provided to prospective members and members shall be truthful and not misleading in either fact or implication.

            (3) Upon request, a discount medical plan organization shall submit to the commissioner all advertising, marketing materials and brochures regarding a discount medical plan.

            B. A discount medical plan organization shall not do any of the following:

            (1) Except as otherwise provided in this Subpart or as a disclaimer of any relationship between discount medical plan benefits and insurance, or as a description of an insurance product connected with a discount medical plan, use in its advertisements, marketing material, brochures and discount medical plan cards the term “insurance.”

            (2) Except as otherwise provided in the laws of this state, describe or characterize the discount medical plan as being insurance whenever a discount medical plan is bundled with an insured product and the insurance benefits are incidental to the discount medical plan benefits.

            (3) Use in its advertisements, marketing material, brochures and discount medical plan cards the terms “health plan,” “coverage,” “copay,” “copayments,” “deductible,” “preexisting conditions,” “guaranteed issue,” “premium,” “PPO,” “preferred provider organization,” or other terms in a manner that could mislead an individual into believing that the discount medical plan is health insurance.

            (4) Use language in its advertisements, marketing material, brochures and discount medical plan cards with respect to being “registered” by the department in a manner that could mislead an individual into believing that the discount medical plan is insurance or has been endorsed by this state.

            (5) Make misleading, deceptive or fraudulent representations regarding the discount or range of discounts offered by the discount medical plan card or the access to any range of discounts offered by the discount medical plan card or the access to any range of discounts offered by the discount medical plan card.

            (6) Have restrictions on access to health care providers who have contracted with a discount medical plan, except for hospital services.

            C.(1) Each discount medical plan organization shall, in writing that is not less than twelve-point font, disclose on the first content page of any advertisements, marketing materials or brochures made available to the public relating to a discount medical plan and any enrollment forms given to a prospective member:

            (a) That the plan is a discount plan and is not insurance coverage.

            (b) That the range of discounts for medical services provided under the plan will vary depending on the type of provider and medical service received.

            (c) That the plan member is obligated to pay for all medical services, but will receive a discount from those providers that have contracted with the discount medical plan organization.

            (d) The toll-free telephone number and Internet website address for the registered discount medical plan organization for prospective members to obtain information about and assistance on the discount medical plan and up-to-date list of providers participating in the discount medical plan.

            (2) If the initial contact with a prospective member is made by telephone, the disclosures required under Paragraph (1) of this Subsection shall be made orally and included in the written materials that describe the benefits under the discount medical plan provided to the prospective or new member.

            D.(1) In addition to the general disclosures required under Subsection C of this Section, each discount medical plan shall provide the following:

            (a) To each new member, at the time of enrollment, information that describes the terms and conditions of the discount medical plan, including any limitations or restrictions on the refund of any processing fees or periodic charges associated with the discount medical plan.

            (b) To each new member a written document that contains the terms and conditions of the discount medical plan.

            (2) The written document required under Subparagraph (1)(b) of this Subsection shall include information on the following:

            (a) The name of the member.

            (b) The benefits to be provided under the discount medical plan.

            (c) Any processing fees and periodic charges associated with the discount medical plan, including any limitations or restrictions on the refund of any processing fees and periodic charges.

            (d) The mode of payment of any processing fees and periodic charges and procedure for changing the mode of payment.

            (e) Any limitations, exclusions or exceptions regarding the receipt of discount medical plan benefits.

            (f) Any waiting periods for certain medical services under the discount medical plan.

            (g) Procedures for obtaining discounts under the discount medical plan, such as requiring members to contact the discount medical plan organization to make an appointment with a provider on the member’s behalf.

            (h) Cancellation procedures, including information on the member’s thirty-day cancellation rights and refund requirements and procedures for obtaining refunds.

            (i) Renewal, termination and cancellation terms and conditions.

            (j) Procedures for adding new members to a family discount medical plan, if applicable.

            (k) Procedures for filing complaints under the discount medical plan organization’s complaint system and information that, if the member remains dissatisfied after completing the organization’s complaint system, the plan member may contact his state insurance department.

            (l) The name and mailing address of the registered discount medical plan organization or other entity where the member can make inquiries about the plan, send cancellation notices and file complaints.

            Acts 2008, No. 442, §1, eff. Jan. 1, 2009; Redesignated by Acts 2009, No. 503, §3.