1.  Except as otherwise provided in subsection 4, any person who advertises or promotes any event or other public gathering relating to benefits or entitlements for veterans shall, at the beginning of the event or other public gathering, make an oral announcement and provide to each attendee a written disclosure. The oral announcement and written disclosure must be in the following form:

2.  Except as otherwise provided in subsection 4, any person who advertises or promotes services to represent or assist veterans in matters relating to benefits or entitlements for veterans, shall provide a disclosure on all materials used to advertise or promote those services in the following form:

3.  Any written disclosure made pursuant to this section must be conspicuous, appear in 10-point font or larger and appear in the same type face as the largest use of the term ‘veteran’ or any similar term that appears in the advertising or promotional material containing the written disclosure.

4.  The requirements of this section do not apply to:

(a) Any congressionally chartered or recognized organization of honorably discharged members of the Armed Forces of the United States or any affiliate of such an organization;

(b) Any person who has obtained written permission from the United States Department of Veterans Affairs, the Department of Veterans Services or any other organization described in paragraph (a) to use the name, symbol or insignia of the agency or organization to promote any event or other public gathering relating to benefits or entitlements for veterans;

(c) An event or other public gathering that is part of a course or program of continuing education for an attorney;

(d) The owner or personnel of any medium in which an advertisement appears or through which an advertisement is disseminated;

(e) An entity that is recognized as exempt under section 501(c)(3) or 501(c)(19) of the Internal Revenue Code, 26 U.S.C. § 501(c)(3) or 26 U.S.C. § 501(c)(19); or

(f) An attorney or agent who is accredited by the United States Department of Veterans Affairs to assist veterans with filing claims for benefits and related matters.

5.  As used in this section, ‘advertise’ means to use any written or printed communication, directory listing or a radio, television, computer network or similar airwave or electronic transmission to solicit or promote services relating to benefits or entitlements for veterans. The term does not include any printing or writing used on a building, uniform or badge for identification purposes or used in a memorandum or other communication in the ordinary course of business that does not solicit or promote services relating to benefits or entitlements for veterans.