26B-3-136.  Children’s Health Care Coverage Program.

(1)  As used in this section:

Terms Used In Utah Code 26B-3-136

  • Contract: A legal written agreement that becomes binding when signed.
  • Process: means a writ or summons issued in the course of a judicial proceeding. See Utah Code 68-3-12.5
(a)  “CHIP” means the Children’s Health Insurance Program created in Section 26B-3-902.

(b)  “Program” means the Children’s Health Care Coverage Program created in Subsection (2).

(2) 

(a)  There is created the Children’s Health Care Coverage Program within the department.

(b)  The purpose of the program is to:

(i)  promote health insurance coverage for children in accordance with Section 26B-3-124;

(ii)  conduct research regarding families who are eligible for Medicaid and CHIP to determine awareness and understanding of available coverage;

(iii)  analyze trends in disenrollment and identify reasons that families may not be renewing enrollment, including any barriers in the process of renewing enrollment;

(iv)  administer surveys to recently enrolled CHIP and children’s Medicaid enrollees to identify:

(A)  how the enrollees learned about coverage; and

(B)  any barriers during the application process;

(v)  develop promotional material regarding CHIP and children’s Medicaid eligibility, including outreach through social media, video production, and other media platforms;

(vi)  identify ways that the eligibility website for enrollment in CHIP and children’s Medicaid can be redesigned to increase accessibility and enhance the user experience;

(vii)  identify outreach opportunities, including partnerships with community organizations including:

(A)  schools;

(B)  small businesses;

(C)  unemployment centers;

(D)  parent-teacher associations; and

(E)  youth athlete clubs and associations; and

(viii)  develop messaging to increase awareness of coverage options that are available through the department.

(3) 

(a)  The department may not delegate implementation of the program to a private entity.

(b)  Notwithstanding Subsection (3)(a), the department may contract with a media agency to conduct the activities described in Subsection (2)(b)(iv) and (vii).

Renumbered and Amended by Chapter 306, 2023 General Session