The FTC on Client Endorsements and Testimonials

The FTC submitted the following comments in 2006 in reaction to New Jersey's proposed Attorney Advertising Guideline 4.  The key language from the Guideline reads:A lawyer or law firm may use endorsements or testimonials from clients when:(a) The endorsement or testimonial is, in fact, that of the identified client, is truthful in all respects, and does not compare one lawyer to another;(b) Does not describe the work or the quality of the work that the lawyer has performed for the client; and(c) The client consents to the use of the endorsement or testimonial in the marketing or advertising program of the attorney.  Read more