If after thirty (30) days following the giving of the notice mentioned in Kan. Stat. Ann. § 40-2417 such insurer has failed to cease making, issuing, or circulating such false misrepresentations or causing the same to be made, issued or circulated in this state, and if the commissioner has reason to believe that a proceeding by him in respect to such matters would be to the interest of the public, and that such insurer is issuing or delivering contracts or certificates of insurance to residents of this state or collecting premiums on such contracts or certificates of insurance or doing any of the acts enumerated in Kan. Stat. Ann. § 40-2419, he shall take action against such insurer under the unfair trade practice law.