The purposes of this chapter are:
   (1)   To encourage improvement in the professional competence of insurance intermediaries;
   (2)   To provide maximum freedom of marketing methods for insurance, consistent with the interests of the public in this state;
   (3)   To preserve and encourage competition at the consumer level;
   (4)   To limit the adverse effects of imperfect competition on the cost of insurance; and
   (5)   To regulate insurance marketing practices in conformity with the general purposes of chs. 600 to 655.