For purposes of this section:
| (1) |
Terms Used In Utah Code 58-1-501.6
| (a) |
“Advertisement” includes:
| (ii) |
written documents such as:
| (C) |
direct mail solicitations; |
| (D) |
radio, television, and telephone solicitation scripts; and |
| (E) |
telephone directories; |
|
| (iii) |
media, including television, radio, and Internet websites; and |
| (iv) |
any other means of promotion intended to directly or indirectly induce a person to enter into an agreement for services with a health care provider. |
|
| (b) |
“Advertisement” does not include materials that provide information about health care provider networks established by health insurance carriers. |
|
| (2) |
“Health care provider” means a natural person who is:
| (a) |
defined as a health care provider in Section 78B-3-403; and |
| (b) |
licensed under this title. |
|
| (3) |
| (a) |
This section does not provide authority for a health care provider to advertise the services offered by the health care provider. |
| (b) |
If a health care provider’s licensing authority and professional ethics permit the health care provider to advertise, the provisions of this section apply to any advertisement for the health care provider’s services, on or after July 1, 2011. |
|
| (4) |
An advertisement for a health care provider’s services that includes the health care provider’s name shall identify the license type, as used by the division, under which the health care provider is practicing. |
| (6) |
It is unprofessional conduct if a health care provider violates this section. |
Enacted by Chapter 139, 2011 General Session
