(1) The purpose of this rule is to set forth standards to protect consumers from dishonest, deceptive, misleading, and fraudulent trade practices with respect to the use of certifications and professional designations in the marketing, solicitation, negotiation, sale or advice made in connection with an insurance transaction by any licensee.
    (2) The department does NOT endorse any professional designation.
    (3) For purposes of this rule:
    (a) A designation is any combination of words, any acronym standing for a combination of words or any job title that indicates or implies that a licensee has special knowledge or training in advising or servicing consumers beyond the knowledge or training required for the license held.
    (b) A certification is any designation that indicates, implies or recognizes that an individual or organization meets certain established criteria beyond the criteria required for the license held.
    (4) A designation may not be lawfully used under the Insurance Code unless the designation is obtained from an organization that has published standards and procedures for assuring the competency of its certificants or designees on specific subject matters, which standards and procedures are continually utilized by the organization.
    (5) The organization or entity conferring the designation must approve any terminology, combination of words and/or acronym to be used by the designee.
    (6) The prohibited use of any designation includes, but is not limited to, the following:
    (a) Use of a designation by a person who has not actually earned or is otherwise ineligible to use such designation;
    (b) Use of a nonexistent or self-conferred designation;
    (c) Use of a designation that indicates or implies a level of occupational qualifications obtained through education, training, or experience that the person using the designation does not have, and
    (d) Use of any designation not obtained in compliance with subsection (4), above.
Rulemaking Authority Florida Statutes § 626.9611(1). Law Implemented 626.9541(1)(ff) FS. History-New 11-16-11.