(1) An individual shall not act as a certified application counselor unless he or she has filed an application under section 1263(2) and is certified with this state as a certified application counselor.

  (2) Unless certified as a certified application counselor, an individual shall not receive funding from an exchange.

  (3) Subject to the affordable care act, a certified application counselor may do all of the following:

  (a) Conduct public education activities to raise awareness of the availability of qualified health plans.

  (b) Distribute fair and impartial information about all qualified health plans offered within the exchange and the availability of the premium tax credits under section 36B of the internal revenue code of 1986, 26 USC 36B, and cost-sharing reduction under section 1402 of the affordable care act.

  (c) Assist individuals applying for coverage in a qualified health plan.

  (d) Facilitate selection of eligible individuals in a qualified health plan.

  (e) Provide information in a manner that is culturally and linguistically appropriate to the needs of the population served by the exchange.

  (f) Refer an individual with limited English proficiency to a navigator, insurance producer, or other source of assistance.

  (4) A certified application counselor shall not do any of the following:

  (a) Sell, solicit, or negotiate health insurance.

  (b) Recommend a particular qualified health benefit plan.

  (c) Provide any information or services related to insurance regulated under this act other than qualified health benefit plans or other products offered in the exchange.

  (5) Before providing services to or acting for an individual under subsection (3), a certified application counselor shall disclose any potential conflict of interest to the individual.