Effective date: 5/25/2015

    (1) Any roadside or other sign, including, but not limited to, prices on poles, monument signs, canopies, “˜A-frame’ signs or other structures, that advertises or displays motor fuel prices and is not connected to a retail motor fuel dispenser as covered in Rule 5J-21.007, F.A.C. must display:
    (a) The undiscounted price per gallon for any motor fuel product and applicable grade advertised or displayed on the sign; or
    (b) The discounted price per gallon for any motor fuel product and applicable grade advertised or displayed on the sign along with the conditions under which the discount is available, including, but not limited to, “Cash,” “Cash Only,” or “Membership.” The discount conditions must be clearly presented on the sign in a font no less than one-half the size of the largest number posted on the sign and may not be abbreviated. The discount conditions must appear immediately next to, above or below the discounted price and with equal illumination as the discounted price.
    (2) All motor fuel prices displayed on the sign must include all applicable taxes and fees.
    (3) A business is not required to have a roadside sign nor advertise or display motor fuel prices for all products or grades stored or offered for sale at the retail station, except as required in Rule 5J-21.007, F.A.C.
    (4) Failure to comply with the provisions of this rule constitutes a violation of Florida Statutes § 531.44
Rulemaking Authority 526.09, 531.41(3), 570.07(23) FS. Implements Florida Statutes § 526.01, 531.44. History”‘New 5-25-15.