(1) A primary source of supply or wholesaler may participate in retailer or dealer association activities. A primary source of supply or wholesaler may do the following:

(A) Display its products at a convention or trade show.

(B) Rent display booth space if the rental fee is not excessive and is the same as paid by all exhibitors.

(C) Provide its own hospitality that is independent from association sponsored activities.

(D) Purchase tickets to functions and pay registration fees if the payments or fees are not excessive and are the same as paid by all exhibitors.

(E) Make payments for advertisements in programs or brochures issued by retailer or dealer associations at a convention or trade show if the total payments made are not excessive and are the same as paid by all other advertisers.

(2) A primary source of supply or wholesaler may give or sponsor educational seminars for employees of retailers or dealers either at the primary source of supply’s or wholesaler’s premises or at the retailer or dealer establishment. Examples of educational seminars include the following:

(A) Seminars dealing with the use of a retailer’s or dealer’s equipment.

(B) Training seminars for employees of retailers or dealers.

(C) Tours of a primary source of supply’s or wholesaler’s plant or premises.

(D) Training seminars for employees of retailers or dealers may include tasting or sampling of alcoholic beverages by the employees of retailers or dealers. The tasting or sampling of an alcoholic beverage product is limited to one (1) ounce per employee of each alcoholic beverage product offered. The alcoholic beverage to be tasted or sampled may be provided by the primary source of supply or wholesaler or may be purchased from the retailer or dealer for no more than the listed retail price. The tasting or sampling may be conducted only at a permit premises where the consumption of alcoholic beverages is permitted. Any tasting or sampling provided by a primary source of supply or wholesaler must be offered or conducted on a nondiscriminatory basis.

(E) Reasonable hospitality, such as food and alcoholic beverages, may be offered as a part of an educational seminar.

(3) Advertising specialties and consumer advertising specialties, even if not otherwise permitted by a rule of the commission, if a wholesaler or primary source of supply does not:

(A) add the name or address of the retailer or dealer to the advertising specialty or consumer advertising specialty; or

(B) pay or credit the retailer or dealer, directly or indirectly, for distribution services.

(4) A primary source of supply, manufacturer, or wholesaler may supply equipment on a temporary and nondiscriminatory basis to the holder of a retailer permit or a temporary permit for the purpose of holding, storing, and dispensing product to consumers for a special event for the duration of the special event. Ownership of the equipment shall remain with the primary source of supply, manufacturer, or wholesaler.

As added by P.L.270-2017, SEC.5. Amended by P.L.220-2023, SEC.2.