The commission shall develop a statewide strategic plan to cultivate and promote tourism in Nebraska. The commission shall review the plan annually and update as necessary. The plan shall include:

Terms Used In Nebraska Statutes 81-3713

  • Commission: means the Nebraska Tourism Commission. See Nebraska Statutes 81-3704
  • State: when applied to different states of the United States shall be construed to extend to and include the District of Columbia and the several territories organized by Congress. See Nebraska Statutes 49-801
  • Tourism industry: includes any person or other entity, whether for-profit or not-for-profit, that promotes an activity, an event, or a site which attracts both instate and out-of-state visitors, including, but not limited to, a chamber of commerce, a convention and visitors bureau, the hospitality industry, the food and beverage industry, the hotel industry, a passenger transportation provider, any business or organization engaged in recreational, historical, cultural, artistic, or entertainment pursuits, and any person who owns or operates any such activity, event, or site. See Nebraska Statutes 81-3709.01

(1) A review of revenue in the State Visitors Promotion Cash Fund available for tourism development at the state level;

(2) An examination of best management practices for the tourism industry;

(3) Marketing strategies for promoting tourism;

(4) Methods to expand existing tourism capacity which may include encouraging regional cooperation, collaboration, or privatization; and

(5) Recommended strategies to provide technical assistance, marketing services, and state aid to local governments and the tourism industry in Nebraska.

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