To effectuate the declared policy of this chapter, the Secretary shall, under the provisions of this chapter, issue, and from time to time may amend, orders (applicable to producers, handlers, and importers of watermelons) authorizing the collection of assessments on watermelons under this chapter and the use of such funds to cover the costs of research, development, advertising, and promotion with respect to watermelons under this chapter. Any plan shall be applicable to watermelons produced in the United States or imported into the United States.

Terms Used In 7 USC 4903

  • plan: means an order issued by the Secretary under this chapter. See 7 USC 4902
  • promotion: means any action taken by the Board, under this chapter, to present a favorable image for watermelons to the public with the express intent of improving the competitive position of watermelons in the marketplace and stimulating sales of watermelons, and shall include, but not be limited to, paid advertising. See 7 USC 4902
  • Secretary: means the Secretary of Agriculture. See 7 USC 4902
  • United States: means each of the several States and the District of Columbia. See 7 USC 4902
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