(a) The board may enter into concession contracts to license or sell, or both, its branded merchandise, images, and other museum-related merchandise directly to the public for revenue generation. Concession contracts, other than those entered into pursuant to Section 4105.5, shall be issued through competitive requests for proposals, and shall seek the best value for the state through a mixture of rental rates or revenue shares, or both. A concession contract executed pursuant to this section shall not exceed five years in length, with one automatic right to renew at new terms, which shall be mutually agreeable to the board and the concessionaire, including any necessary adjustments in rental rates or revenue shares. The board shall require a provision that allows termination at any time with 180 days prior notice.

(b) The board may license or sell, or both, its branded merchandise, images, and other museum-related merchandise directly to the public at the board’s discretion.

Terms Used In California Food and Agricultural Code 4104.5

(c) In addition to onsite concessions, the board may enter into merchandise agreements with individuals, public agencies, qualified nonprofit organizations, and other private entities for sale of museum-branded merchandise, images, or other museum-related merchandise to the public. The California African American Museum shall receive fair and reasonable revenues and commissions from any merchandise agreement. These merchandise agreements shall be approved by the Natural Resources Agency and the Department of General Services and shall be subject to all state audit requirements.

(d) All rents, revenues, and commissions received by the California African American Museum as a result of this section shall be paid into a designated account within the Exposition Park Improvement Fund, established pursuant to Section 4106.

(e) For purposes of this section, “board” means the Board of Directors of the California African American Museum.

(f) This section shall become inoperative on July 1, 2030, and, as of January 1, 2031, is repealed.

(Added by Stats. 2023, Ch. 51, Sec. 8. (SB 122) Effective July 10, 2023. Inoperative July 1, 2030, by its own provisions. Repealed as of January 1, 2031, by its own provisions.)