1. “Actual damages” means all compensatory damages proximately caused by the prohibited practice or act that are reasonably ascertainable in amount. “Actual damages” does not include damages for bodily injury, pain and suffering, mental distress, or loss of consortium, loss of life, or loss of enjoyment of life.

Terms Used In Iowa Code 714H.2

  • Damages: Money paid by defendants to successful plaintiffs in civil cases to compensate the plaintiffs for their injuries.
  • Lease: A contract transferring the use of property or occupancy of land, space, structures, or equipment in consideration of a payment (e.g., rent). Source: OCC
  • person: means individual, corporation, limited liability company, government or governmental subdivision or agency, business trust, estate, trust, partnership or association, or any other legal entity. See Iowa Code 4.1
 2. “Advertisement” means the same as defined in section 714.16.
 3. “Consumer” means a natural person or the person’s legal representative.
 4. “Consumer merchandise” means merchandise offered for sale or lease, or sold or leased, primarily for personal, family, or household purposes.
 5. “Deception” means an act or practice that is likely to mislead a substantial number of consumers as to a material fact or facts.
 6. “Merchandise” means the same as defined in section 714.16.
 7. “Person” means the same as defined in section 714.16.
 8. “Sale” means any sale or offer for sale of consumer merchandise for cash or credit.
 9. “Unfair practice” means the same as defined in section 714.16.
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