Rhode Island General Laws 6-13.2-1. Declaration of policy
(a) Price comparison advertising is a form of advertising commonly used in the sale or offering for sale of precious metals and stones whereby current prices are compared with former or future prices or other stated values to demonstrate price reductions or cost savings. While price comparisons accurately reflecting market values in the trade area provide consumers with useful information in making value comparisons and market buying decisions, price comparisons based on arbitrary or inflated prices or values can only serve to deceive or mislead. Further abuse occurs when sellers fail to disclose material information essential to consumer understanding of the comparisons made.
Terms Used In Rhode Island General Laws 6-13.2-1
- Sale: means a reduction from the seller's price at which consumer property is offered to the public for a fixed period of time; and
(8) "Seller" means a person engaged in the sale of consumer property and includes individuals, corporations, partnerships, associations, and any other form of business organization or entity. See Rhode Island General Laws 6-13.2-2
(b) The use of arbitrary or inflated price comparisons in violation of this rule as an inducement to the sale of precious metals and stones is injurious to both the consuming public and competitors, and is an unfair trade practice and unfair method of competition.
History of Section.
P.L. 1992, ch. 408, § 1.